Earning the maximum profit is the most known concept of marketing we have ever heard. Organizations were used to hire the best marketers to boost the sales of the company. As the awareness amongst the buyers has risen from the past few years, there;’s a lot more they know about your brand than you ever think. There is a keen sense of realization required by the marketers before they make their product ready to be in the market. Buyers have an ample information of the category of products and industry you are working in. Now they make the comparative analysis which requires you to add the value in services you are offering to your customer.
Thinking from the perspective of the buyer is what matters the most for any organization. As a marketer you need to understand the only way to satisfy the need of your customer. Selling is not enough in this century to comfort any person but retaining and persisting to what you have promised to deliver in the first place is what matters the most. The competitive environment is now strong and capable to gauge your key players easily. Just when you leave an empty space for the competitor to fill it with the most relevant offering to it’s audience. Earning the most is not a criteria to assess the success of any organization but how it is retaining it’s customers, keeping the consistency with their loyalty and bringing the best to fulfil their needs.