Telenor won the PAS Awards in two categories, taking home awards for “Telecommunication Service Provider’ & amp; “Best in PR”, it’s initiative to continue with the winnings! PAS Awards are country’s premier advertising awards.
In the category of “Telecommunication Service Provider”, out of 12 submissions, 3 finalized to real the final and Telenor was shortlisted for its ‘Sacha Sath’ campaign. Telenor Pakistan opened up “Sacha Sath” – its new positioning to connect with customers. The campaign partners were Adcom Leo Burnett, OMD Pakistan and Stimulus Productions.
The category of “Best in PR” got 7 submissions along 2 as nominated for the award.
Telenor was awarded for “Oye Kuch Kar Guzar” – its PR campaign, which is Pakistan’s first online feature film. The partners for this campaign are Adcom Leo Burnett, OMD Pakistan, The Digital Factory, Catwalk, TruBrew Records, Citrus Talent, and Google/YouTube Pakistan & Singapore.
Irfan Wahab Khan, CEO, Telenor Pakistan said, “This latest recognition is a sheer testament to our commitment to excellence in everything we do,”
“We derive energy from appreciation, particularly from our customers for our efforts to pursue our mission of empowering Pakistan and serving all possible domains with greater passion. We will continue to serve better and strive to provide best products and services and create value for our customers,” he said.
In PAS Awards 2017, Sacha Saath was also selected in categories of Corporate Campaign, Platform Award – Best in TV and Nationally Originated Campaign, while Oye Kuch Kar Guzar, was also nominated for Media Innovation in adding to the category it gained.