Anything which is being presented in a creative way is what we call advertisement.
As we think a company uses this creative technique to promote their brands. They aim the spectators in so many manners to make them think what they want them to think and for these they use different approaching schemes.
Celebrity, bandwagon is one of its type although emotional approach is one which Molty Form is using from decades. I remember their advertisements from my childhood where they show an emotional 2 minute story of a growing girl who now is a bride. The advertisement beautifully connects the storyline with Molty Foam as they show how reliable and convenient their product is that the daughter has chosen that for her new home too.
Although the bride and Molty Foam did not make any sense but it convey the message of convenient Foam so gracefully that most of people including my parents buy their product because of its emotional approach.
As I have grown up I have watched many creative advertisements like these; one of which was of Safeguard soap. At a time their song was a huge hit between adolescence ages that I still remember the lines.
“ hai sab k lie farman, safai hai nifs eman, eman apna mazbot bnao safai ki adat apnao…. Pak pak Pakstan saaf saaf Pakistan har pal har dam azm humara safeguard Pakistan.”
After the advertisement I became a fan of safeguard and it became my soap. Bottom line is be creative while presenting your brands in advertisement and the audience might give it a try but as compared from old to now I would not waste my single minute on watching advertisement because of lack of creativity in it.
Now a day the brands are either confusing people or uphold their brand with senseless dance in it. The latest Coca cola advertisement is one of wrong advertisement example, why would a girl gather crowd, sing and dance for just a bottle of carbohydrate drink?
Zameen.com latest advertisement is yet another example. They use Sana Javed and Fawad Khan for celebrity approach but the advertisement holds just confusion in it. After watching it feels a waste of 5 minute which I could have used in a productive manner.
Want to promote tea? Dance.
Want to promote oil? Dance.
Want to leave a forum of discussion then make the most confusing advertisement.
What would I think? Our Advertisement agencies are either not creative or just too lazy to think about creativity.
I think it’s being lazy because we are a population where the word jugaad came into being which means to do a hack or something for fixing things. In short every being here is super talented and creative.
Just with the plastic bottle we can do so much. We can grow plants in it, use it to sprinkle water to our big lawn without much hassle or make a shower out of it if it’s broken.
If we can do these little jugaad in life, sure we can be much creative with advertisements and show the different genres in it.
At last advertisement is an immense utensil for a company launching their brand; it can fortify or disgrace your product in a quick time so better use the tool professionally like ufone (a company) did after it was made in 2001.
They promoted their product with funny advertisements which people waited to re watch between their programs. Don’t know much about the company but I remember most of their advertisement.
Gadda kaha tha? Naram saa toh hai.
Hissab do. Ufone hissab deta hai.
Sacchi yaari jaib pe bhari.
Tum he to ho ho ho ho, Shahzad Roy ufone song.
So what’s your favorite Advertisement?