Pakistan’s leading e-commerce company, Daraz, that is recently acquired by Chinese Alibaba network is bringing 11.11, the ‘World’s Biggest Sale Day’, to Pakistan for the first time ever. There are many leading sponsors both national and international that are sponsoring the event. The big names include Unilever, L’Oreal, P&G, Nestle, Mi, and PEL as well as HBL as the main financial partner.
Recently, Daraz has also launched its new app which provides more personalized experience. This is the first event after the launching of the app.
What is 11.11?
The question is what is 11.11? 11.11 started in 2009, when Alibaba, Daraz’s parent-company, as Asia’s answer to Black Friday. After 10 years,11.11 sale is ready to start its journey in Pakistan.
During 11.11 one day sale, customers can enjoy a fully personalized shopping experience, in addition to countless mega deals, flash sales, thousands of brand vouchers, mystery boxes, discounts from banks, giveaways and more exciting things. Important to mention, the one-day sale event on the new Daraz App will be the biggest to date for the e-commerce company.
When is 11.11?
11.11 is the numeric short-form of 11th November. On November 11th, 2018, Pakistan will warmly welcome the sale phenomenon with open arms and carts.
Managing Director Daraz Pakistan, Ehsan Saya, shared his thoughts on the upcoming flagship sale:
”11.11 is poised to make e-commerce and mobile app history. Once you experience what the Daraz App has in store for you, everyone will be able to draw a line in the sand and say: that was Daraz before 11.11. This is Daraz after 11.11. It will mark a paradigm shift. 11.11 is about more than just deals and discounts – it will bring our entire digital ecosystem into play, fusing A.I, entertainment, algorithm-assisted personalization, and access to an assortment more than 2 million products deep – all in one”
Are You excited about the 11.11 Daraz sale? Let us know in the comments section.