You can’t sell what people don’t know about it thus Organizations go for Marketing or Advertisement.
Whether a big enterprise or small firms or any business around world, ‘Marketing’ is very very important.
It is just like a gate way when the door open people will come
Investing a large amount of money.
Imagine company make a very nice product but a company does not announce about a product that is manufacturing or a solution to a problem people’s has found.
In this case, company may face a loss because no one knows that a product or service is available..no one going to buy your product one after another.
Thus telling a consumer about a product /services firm has provided is called marketing.
Telling truth in advertising is one of a strategy to increase number of customers, because if a firm don’t sell what is showing to its customer then a customer will never come back.